Madrid, 29 November 2011.- Barcelona opens its doors today to the SmartCity Expo, the first European event with a global focus on smart cities. This is a forum in which companies in the sector, government bodies and research centres can share plans to drive sustainable economic and environmental growth in cities, as well as provide solutions to address growing population density.
In 2011, half of the world's population lives in cities and this number is expected to increase to 70% by 2050. Furthermore, by 2016, 30% will live in megacities, known as such because they will have a population of more than 25 million people.
With this in mind, Telefónica envisages wide use of ICT from ubiquitous communications and sensor networks to new procedures involving interaction between machines (M2M solutions). Integration and interoperability will be necessary for the solutions that are developed to support city infrastructures. Global sponsor of the fair, Telefónica’s value proposal focuses on a combination of key components like energy, the economy, looking after the environment, health and safety.
Within this framework, Telefónica has presented today in Barcelona its vision of the development of future smart cities based on M2M (machine to machine connection) services, such as Smart Building, Smart Grid, Electric Vehicles and Telemedicine solutions, among others.
Telefónica is in the midst of the process of transforming itself to be a frontrunner in the new digital environment with the creation of Telefónica Digital, a new entity focused on seizing opportunities arising in the digital world and helping Telefónica grow through research and development, venture capital initiatives, global alliances and digital services like cloud computing, mobile advertising and M2M solutions.
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