Top 3 UK MNOs sideline Three from new mobile marketing and payments venture

Everything Everywhere, Telefónica UK and Vodafone UK to form mobile marketing and payments joint venture - Vodafone

Everything Everywhere, Telefónica UK and Vodafone UK today announced plans to create a standalone m-commerce joint venture (JV). The new entity, the first of its kind in the UK, will bring together the expertise and technology of the UK’s leading mobile operators, enabling the rapid development and delivery of new mobile marketing and payment services.

The JV will provide a single contact for advertisers, marketing partners, retailers and banks making it far easier to create m-commerce products and services. The JV will be open and available to all industry participants, maximising benefits to consumers.

The JV is subject to competition clearance and is aiming to launch before the end of the year.

Tom Alexander, CEO of Everything Everywhere, commented: "This groundbreaking new business will unlock the true potential of commerce in the wire-free world."

Ronan Dunne, Chief Executive Officer of Telefónica UK, said: “We are seeing an explosion in the m-commerce market. Mobile advertising spend alone has more than doubled in two years as consumers embrace marketing on their handsets because it is now relevant to them and provides a great customer experience."

Guy Laurence, Chief Executive Officer of Vodafone UK, said: "Since Vodafone made the first ever call just 26 years ago, mobile phones have transformed people’s lives. Along the way, the mobile phone has become the one item people really cannot be without. It is the first thing they reach for in the morning and the last thing they check at night. Over recent years it has integrated new gadgets such as digital cameras and music players as they have become popular. The new generation of smartphones is even taking on desktop PC by providing internet on the move and removing the need to be in the home or office.